Yahoo! Search Marketing is making some moves recently. They realize that Google is winning the race, Microsoft is making moves/catching up and Yahoo! hangs somewhere in between for the 3 major players. So, Yahoo! added more control, which personally I think is going to be a crucial benefit to Yahoo! Search Marketing. This was taken directly from an e-mail…
What you need to know…
- Block your ads from up to 250 web sites
- Works with Sponsored Search and Content Match
- Block sites on your entire account
- Complements pricing discounts
As an advertiser, you want quality traffic—qualified clicks from the users who are most likely to become customers. Our new blocked domains feature, planned for launch later this month, will provide you with greater control of where your ads appear. This is just one of several ways that Yahoo! is working to improve the value of the traffic that we deliver to you.
Blocked Domains (New!) - Now you can specify websites in our partner distribution network where you don’t want your ads to appear.
Pricing Discounts - You may automatically receive pricing discounts based on our assessment of the quality of traffic coming from our partner distribution network.
Click Protection System - We track click and search patterns across many data points to identify clicks that we believe shouldn’t be billed to our advertisers. The click protection system generally discards charges from 12 percent to 15 percent of clicks.
Blocked Continents - Yahoo! automatically excludes traffic from continents other than North America. If global traffic is important to your business, you can opt into this traffic.
Traffic Quality Center - This site is our home for traffic quality tips, tools and news. This is the place to go, for instance, if you want to learn how to submit click investigation requests.
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