Google Gets a Lot More Social - Shared Stuff | The Fatty Talks by Adam Hirsch

This is definitely a further advancement for Google in their social aspects (while shying away from social networks at the same time).

Google’s social side is more visible every day. A new service called “Shared Stuff” lets you share interesting links with your friends and the entire world. You need to drag a bookmarklet to your browser’s link bar or to click on the “Share” button from a web page (the button can only be found at Google Video right now).

When you click on the button, a new window pops out and you can choose between posting the page to your profile, emailing it to your contacts or bookmarking the page using services like del.icio.us or furl.

A profile page is public and can include information about yourself, a photo, links to your sites. You can select the photo from one of your public Picasa Web Albums.

This page shows the page shared by your Gmail contacts:

There’s also a page that lists all the popular items:

… and a way to see popular items from a domain:

… or for a tag. You can also subscribe to feeds for all of these pages.
Overall, the service adds the social component to Google Bookmarks and integrates a lot of ways to share content online. It will be interesting to see if Google manages to build a community around the new service and if you can rely on it to find and disseminate what’s cool on the web. Google will probably allow you to add the “Share” button to your site so you can replace all the bookmarking/sharing buttons for del.icio.us, Digg, Facebook etc. and provide a better experience to your users.
This is probably the first appearance of the Moka-Moka social project and Google will include shared information from other services (Picasa Web Albums, public events from your calendar, Google Reader’s shared items or public Google Docs).
{ via Blogoscoped forum }